Courtney and I switched to Simple for our primary banking needs almost two years ago. Today's announcement is another reason we haven't looked back since. Simple is a bank that treats it's customers like grown ups (and I'm a fan of these types of companies). They work to build lifelong relationships that enhance their customer's ability to manage their money in a more responsible way using technology with a human touch. Removing the few (and minimal fees) that they previously had is just another action that proves those intentions.